X Shore
WEB & SOCIAL MEDIA CAMPAIGNOUR Role: Video Production A-Z
agency: VIDD Agency
PRODUCT LAUNCH CAMPAIGN FOR SoMe, WEB AND LIVE KEYNOTE.
X Shore challenged Vidd Agency to build a brand and communication strategy that would generate buzz, reach, engagement and conversion for the launch of the X Shore 1, whilst positioning the brand as a confident and progressive game-changer in a conservative industry.
TFJ produced a Hero movie and 3 user cases in 2 lengths, all in 4 formats + keynote versions (totally 35 deliverables). These were distributed globally in organic and paid channels and were all about hinting and teasing about X Shore’s new product – later revealed in a live broadcast keynote for media, influencers, stakeholders, retailers and staff.