In order to show different situations where Coop Mastercard could be used to earn more points, we produced a number of videos that aimed at creating recognition among the correct target group; Showing situations where you can use your card and also how you can use the extra points you earn.

We spent 1 day, at 1 location, shooting 6 scenes. This resulted in 12 assets in multiple formats! The campaign ran on social channels and has been developed for several target groups.